Real Estate Agent Marketing Methods
Real estate marketing is a complicated and ever-changing web of variables. There are many different techniques that licensed real estate agents can utilize to help them get their listings seen by the most people possible.
These marketing techniques can be a powerful asset for any agent looking to increase their business when done correctly. Marketing can be a confusing topic as there are so many options and methods to choose from. Plus, learning each new method that comes around each year can make it seem like a constant challenge to stay up to speed.
This blog seeks to analyze the top real estate agent marketing techniques that can make one successful in the business of selling real estate.
1. Digital/Social Media Marketing
Digital marketing is a relatively new concept that is becoming more and more popular with large corporations and small businesses alike. Social Media marketing uses the internet to increase exposure of your products/services to potential customers.
This can be done through any number of websites out on the internet. One of the most well-known websites is Craigslist, which allows users from all over to post both free and paid ads for products/services.
Posting your own real estate agent ads on Craigslist has several benefits for your business.
One major benefit is that you can utilize digital marketing to advertise to many different demographics.
For example, if you have a realtor business, then the digital marketing channel is a great place to post ads because there will be people online who are ready to shop for homes and others may be ready to sell their home.
The main idea of digital marketing is to get your realtor services out there so that more people will know about you and potentially become clients. Another benefit of posting ads on the digital platforms is that most of them are free.
2. Word of Mouth
Word of mouth is one of the most effective, yet underutilized marketing techniques. It is essential that all real estate agents understand this technique and use it in their business.
Word of mouth can be one of the most effective ways to increase your business, as it is a way for potential customers to have a personal relationship with you which can lead to trust and credibility.
When people hear about your company or product, they are more likely to come see firsthand if what was being told about them was false or not. When people hear good things about a company or product, they are more likely to trust the brand and purchase their product/service.
There are many different ways to go about word-of-mouth marketing. One of the most common forms of word-of-mouth marketing is referral marketing. When you use referral marketing, you will have buyers refer others over to your business to increase sales for yourself.
On the other hand, you can also use social media sites such as Reddit to get others spreading their word about your business. The point is that word of mouth marketing can be a powerful strategy for any company or real estate agent looking for an effective way to increase profits.
3. Paid Advertising
Paid advertising is another example of digital marketing, which has been growing in popularity for quite some time. With the internet, it is possible to promote a company’s product/service without spending any money on advertising at all.
Instead of spending an exorbitant amount of money on traditional marketing channels such as TV commercials and radio ads, you can use digital marketing to post ads directly on the internet.
This can be done through websites such as Google AdWords, where you can purchase ad space directly in front of your target market. Through this advertisement strategy, companies can sell more products/services and should be taken more seriously by potential customers.
Facebook also offers paid advertising. Realtors can post a new listing as a Facebook Ad, boosting its reach to a wider audience to get more eyes on the listing and hopefully produce some new buyer leads off of the advertisement.
Facebook ads are relatively cheap compared to other advertising methods.
4. Joining local business groups
Another way to gain credibility with potential customers is by joining local business groups. Joining these groups will allow you to interact with other professionals who can potentially help you grow your business.
The main idea of joining one of these groups is that people within the group are more likely to hear about you and potentially become a referral partner, sending clients directly to you by word of mouth.
These business group members may also become a customer because they trust you after meeting you in person and building relationship through the business group.
Groups such as Chamber of Commerce, Business referral groups, and networking events have been around for quite some time, but they have recently gained popularity in the real estate industry.
5. Business Card and Gift Cards
Another way to gain credibility with potential real estate clients is by distributing business cards to as many people as possible. Different types of business cards are available, but all of them serve the same purpose: introducing your brand to potential clients.
The business card can be given out by either giving them out directly or handing them out during networking events and by-inviting-only groups you may be a part of.
Business cards can be very important in the business field, so it is important to take the time to make your business card stand out.
It is possible to create a custom-made gift card that can make your business card much more effective.
6. Blogs/Article Writing
Online articles and blogs are another straight-forward way to market your brand online. In order to increase exposure to your brand, you need to ensure that content is constantly being posted on the internet about various topics related to your real estate services.
Writing blog articles will require setting up a website which is pretty easy to do yourself these days thanks to platforms like WordPress and Squarespace.
The trick here is to write helpful tips for buyers and sellers and make sure that the content is compelling.
If you are looking for a way to increase the awareness of your brand, you will want to consider writing blog posts and articles for various websites across the internet, known as guest blogging, in addition to publishing to your own personal realtor website blog.
This will help potential customers learn about your business and, in turn, increase sales for your company by finding you on other popular blog sites.
7. Sending Postcards / Direct Mail
Although this marketing technique is becoming less effective for sales, it can still be a valuable way to send out messages about your realtor services.
Traditional postcards are still a good way to spread the word about your brand, which can lead to more sales.
Additionally, sending physical postcards can have the added benefit of making the customer feel like they are a priority, potentially leading to more sales.
To start a direct mail campaign, you’ll use the realtor database to pull contact lists of different target neighborhoods. Download this as a CSV file and upload it to a direct mail company like Wise Pelican. Then use their design software to create a postcard template.
Next, have Wise Pelican send the postcards to your mailing list which contains the owners names and property addresses.
Include contact info or a QR code they can scan to get in touch with you if they have interest in learning more about your real estate agent services.
8. Door-to-Door Service
In order to gain credibility with potential customers, it is best to show up in person and introduce your brand yourself. This is why door-to-door service is still one of the most effective ways to meet potential home owners and generate new listings.
When people cannot meet you in person, they will not be able to have a personal relationship with you. To overcome this problem, many companies are now creating mobile offices which allow the agents to go and meet customers on the go.
9. Organizing Client Events
Although this is not the most common way of marketing, it can be a very effective way to get your name out there. Client events are one of the best ways to gain credibility with potential customers because they will be able to see you in action.
You can set up open-houses for seller clients to bring in prospective buyers to the home, making new connections and potential leads to grow your sales.
You can set up client appreciation events, like an annual party where all your past clients stop by for food and drinks. This can be good networking to meet anyone they bring with them as well as make contact with past clients to stay top of mind in case they decide to move homes again.
The consideration of the various real estate agent marketing techniques is important because digital marketing is maturing and becoming a standard. Regardless of the digital marketing strategies you use, you need to ensure that they are being targeted to your target audience.
Although general digital marketing can be very effective, you will want to ensure that the methods you choose are targeted toward businesses/consumers who would potentially buy your product/service.
Take time to map out your target prospect and what characteristics they embody so you can define your target audience clearly.
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